For Immediate Release
PRESS CONTACT:
Kyla Clark
National Bleeding Disorders Foundation
347-920-0047
kclark@bleeding.org
NBDF Expands Health Access Initiatives
Through Strategic Department Evolution
Foundation Continues Mission Alignment with Enhanced Focus on Health Access,
and Innovation to Better Serve Growing Community Needs
(NEW YORK, NY — March 25, 2025) — Since evolving from the National Hemophilia Foundation to become the National Bleeding Disorders Foundation (NBDF) in 2023, the organization has strategically evaluated all aspects of its operations to better align with its comprehensive mission. Today, NBDF announced the next step in this organizational evolution: the strategic enhancement of its Health Equity, Diversity, and Inclusion (HEDI) department into the Health Access & Strategic Innovation (HASI) department.
"Following our January statement to the bleeding disorders community, this strategic evolution allows us to build upon our successful equity initiatives while developing innovative solutions to address complex healthcare barriers," said Phil Gattone, President and Chief Executive Officer of NBDF. "By expanding our focus through HASI, we're strengthening our ability to serve every member of the bleeding disorders community with the specialized support they need."
The HASI department will broaden NBDF's existing programs while continuing to address emerging community needs using its pathway model, E3 (engage, empower, and elevate) model, and the 10-year strategic plan laid out by the team in 2024.
Key focus areas include:
- Increasing access to care for all
- Empowerment and advocacy
- Cultural humility
- Addressing drivers of health
"Our mission and values remain unchanged," added Dr. Keri Norris, Senior Vice President of NBDF’s Health Access & Strategic Innovation Department. "HASI represents an expansion of our capabilities to fulfill these commitments even more effectively. We will continue to stand with our entire bleeding disorders community, ensuring healthcare decisions remain between individuals/families and their healthcare providers."
This transition reinforces NBDF's dedication to serving marginalized and minoritized populations, and all who face healthcare challenges. The foundation remains committed to promoting health equity and ensuring all individuals have access to the resources and support they need.
Dawn Rotellini, Chief Operating Officer of NBDF, highlighted the strategic timing of this evolution: "As we've grown to serve the entire bleeding disorders community, we recognized the need to innovate how we deliver support and resources. The HASI department positions us to develop cutting-edge solutions while maintaining our deep commitment to community-centered care. This is about building on our strengths to create more pathways to access and support."
You can find additional background information on HASI below:
About The National Bleeding Disorders Foundation
The National Bleeding Disorders Foundation (NBDF) is dedicated to finding cures for inherited blood and bleeding disorders and addressing and preventing these disorders' complications through research, education, and advocacy, enabling people and families to thrive. Today, NBDF serves people across the United States with all bleeding disorders, including hemophilia, von Willebrand disease, rare factor deficiencies, and platelet disorders. The foundation also supports a network of 52 chapters across the country.
To stay connected, informed, and to learn more about NBDF, please visit www.bleeding.org or follow the Foundation on social media @nbdf_foundation.
NBDF has changed its name from the National Hemophilia Foundation to the National Bleeding Disorders Foundation, and its domain name has been changed from hemophilia.org to bleeding.org. For questions, please contact Kyla Clark, Director of Public Relations, Marketing and Communications at kclark@bleeding.org.
