At this year's Bleeding Disorders Conference, a groundbreaking initiative took center stage: the Thrive campaign. Developed in collaboration with the CDC, this nationwide effort aims to empower individuals with bleeding disorders to live life to the fullest.
Dr. Michael White from Emory University and Erica, a parent advocate, introduced the campaign's holistic approach. "Thriving isn't just about managing bleeds," Dr. White emphasized. "It's about addressing the whole person—mind, body, and spirit."
The Thrive campaign outlines six key steps for a healthy life with a bleeding disorder, ranging from regular healthcare to embracing the bleeding disorders community. What sets this initiative apart is its grassroots origin, developed through community surveys and discussion groups.
"We found that many in our community were particularly anxious about inhibitors," shared the Director of Education and Media. "But we also discovered a need for tools to start conversations with healthcare providers and a more comprehensive approach to health."
Conference attendees explored a variety of Thrive campaign materials, from brochures to interactive online tools. Erica noted, "Having these resources at our fingertips will make a world of difference for families like mine."
As the campaign launches, the community is encouraged to share their own thriving stories. The Thrive campaign represents a significant shift—from simply managing a condition to embracing a full, vibrant life. As Dr. White aptly put it, "We're not just surviving anymore. We're thriving."
For more information and to access materials, visit the T.H.R.I.V.E. campaign website on bleeding.org.
